Apr 25, 2024 9:15:51 AM
As a small business owner, you’re well aware that there are a lot of expenses that go into running your operation. No matter what type of business you own, there’s simply no way around this fact. Owning a small business can be expensive.
While you’re probably always looking at where it makes the most sense to invest your dollars, one area where you should not skimp is on the exterior appearance. This is peoples’ first look at your business and as you know, appearances are everything. Like it or not, potential customers and patrons are going to make a judgment call about your business before they’ve ever stepped inside.
Keep in mind it’s not only the daytime appearance that matters but nighttime, too.
For that reason, outdoor lights for your business are critical. There are so many benefits that come with investing in great outdoor lighting. In this article, we’ll dive into the commercial outdoor lighting benefits that you should consider if you’re deciding whether or not to incorporate lighting.
We’ll look specifically at:
There’s a lot of value in making a wise choice in outdoor lighting for your small business.
Let’s look specifically at how adding outdoor lighting can benefit your small business.
As we mentioned, appearances are everything. You simply can’t undo a bad first impression.
This is true not only during the day but also after the sun goes down. If your small business is in the dark, it might look closed or abandoned. Even if you don’t have nighttime business hours, you still want some great outdoor lighting that will make it clear you are a thriving business.
Outdoor lights can even help you attract new customers. People driving or walking by in the evening hours will still be able to see your signage and building. Your property itself should be doing some marketing work for you both day and night and the right outdoor lighting can help make that possible.
With the right lighting, sometimes a building is even more interesting in the dark. At night, business outdoor lighting can help your property take on a unique look that is visually appealing and boosts curb appeal.
With strategic lighting placement choices, your lights can help cast interesting shadows and light up features in an appealing way. You can also accentuate aspects of your property that you want to stand out at night like your signage, your front entrance, or maybe any unique building features.
Another really important benefit of business outdoor lighting is that it can make your property safer. This is particularly important if you have a business that does operate during evening hours.
If you have customers, patrons, tenants, or any other person walking around your property at night, you don’t want to risk a trip and fall accident because your commercial property was too dark.
There are certain areas of the property to pay special attention to with lighting including any stairs, walkways, and ramps that need to be navigated. It’s critically important that people can also see any obstacles that might be tripping hazards.
You also want to make sure that you have ample lighting in the parking lots so that people can walk to and from their cars safely and also drive safely, too. Make sure that signage is properly lit so that people can read it just as clearly at night as they can during the day.
Outdoor lights for a business can also make a huge difference in security. That’s because when a property is well-lit, it can help deter criminal activity like trespassing, vandalism, theft, and more. Lights make it look like someone is there, even if everyone has gone home for the night. And most criminals would rather not risk getting caught so they’re more likely to move onto a darker property.
Along with that, we’ve talked in previous articles about how lighting and security cameras can go hand-in-hand, working together.
In order to maximize the effectiveness of your security cameras, you need to make sure that they’re going to be able to capture any unwanted activity. If your property is too dark, security cameras simply aren’t going to do much good.
In making sure that outside lights and security cameras work together, you also want to be careful that your lights don’t cause unnecessary trouble. If your lights are too bright, it’s possible that you’ll wash out the camera footage.
Making sure you get the commercial outdoor lighting benefits we’ve talked about in this article boils down to your wise choice in commercial outdoor lighting services. It’s important that your lighting is customized specifically for your property.
While a lot of lighting companies might claim to do custom design work, if you look at their finished projects, you might notice it’s a lot of the same thing. Many companies only offer lighting as an add-on service and it’s not their true specialty.
But at Mid South Night Lights, lighting is all that we do. And we have the skill to handle both residential and commercial projects of all different sizes. It’s important that you don’t get stuck with a company that isn’t used to performing commercial work.
If you are looking for ideas as to how you can improve your Memphis small business with commercial outdoor lighting, we are here to help. We know that commercial property lighting can be a substantial investment but it also can have major benefits. The key is to make sure that you’re getting the most value possible. We’ll help you do just that!
Are you ready to create a secure, functional, and beautiful commercial property at any hour of the day? If so, let’s meet and discuss some bright ideas.
